This is a different topic than my ‘Un-Advertising’  marketing strategies and Google domination videos. The difference between how the rich becomes the rich and how the poor remains poor is that the rich learns not to be led by the nose by what the majority is doing.

The majority of people will not observe the current scene and predict what will come into the future. So they will only respond to sudden shifts of economic conditions. They are always at the mercy of ‘sudden changes.’

Witness how our government reacted during the real estate crash of 2007. Witness how major corporations reacted and how some are forced to shut down their business because they could not adapt fast enough. Yet Americans are counting on the government and the media to tell us what is happening.

It is no different than a non-experienced mountain climber who does not bring the right mountain gear to prepare for bad weather because he could not predict and his tour guide is just as blind. He will wear his summer clothing to go up the mountains, only to find harsh deadly cold weather upon him within minutes in the mountains. His tour guide will only have this excuse, “It is beyond my expectation.” (The same excuse our leaders might tell us.)

As it has always been in history, only a minority few will observe, learn and get prepared. The majority will always react – whether to economic changes or health changes. And if the conditions are too harsh, then they will collapse financially or even lose their lives.

A frequently asked question among my clients is, “How much of my particular income should go over to marketing? What is a standard marketing budget?” Experts are constantly researching and analyzing what the standard is. Where they get their data about what is ‘right’, I don’t know and 99.9% is incorrect. How much do you spend on marketing? How much do you spend on dental website marketing? As much as it takes to move up and get people into your business.

Even if it costs you six times what you are making now, you need to market. Am I joking? I am absolutely not joking. Do you usually need that? Not necessarily, but if you don’t see any progress in your marketing strategy, you may consider it because that may be what it will take.

Several times, I have been around the world and studied some business while working for other companies. One similarity I noticed among the successful companies was that none of them had a budget of a limit for their marketing.

The point is, the successful people just market more. It’s a little bit like when you are sick. How much of the doctor’s bill should you pay? When I started my business, how much money did I make? Zero. How much did I spend on marketing? It didn’t matter, whether I spent $400 or $4000 it was more than what I made because I made nothing.

I had a client, a dentist in Los Angeles who spent a tremendous amount on marketing when he started off.

Flyers, coupons, internet dental marketing, stuff like that. He became my client 12 or 13 years later.

At that point in time, he was no longer sending out any flyers, coupons etc. So I asked him why he had stopped and whether the advertising was not effective. He said that it was effective and it had brought new customers in.

He said that he advertised alot when he first opened his practice, just to get people in. However, he stopped marketing because he was told by other ‘experts’ that he should not be spending so much money! Then he paid me to tell him to start marketing again, which he did.

There are, however, tremendous amount of ways out there for dental advertising and internet dental marketing where the cost is so little that anybody can afford it. You can inch your way up.

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Something that is new to the marketing scene is the social media network. Let’s gear it towards public relations and how to get press releases. As you probably saw on the video on my site, media is not the almighty advertising source for your dental advertising . It is true, media is powerful and getting media is something you want. . But do not put all your eggs in one basket when it comes to getting your own free press, there are many other community leaders who can give you publicity without going directly through media sources. Social networks are one of those other options . More importantly, how should you use social media to add more to your internet dental marketing strategy?

Previously, one would need to find a reporter and try to get an article out of a local newspaper. Now, reporters are actually disappearing. I personally think that there is a chance that in our lifetime, reporters will have more or less disappeared.

Either way, they are less important now. Why? You can go directly to the public through online social media networks and it is as powerful as a press release printed by another paper. I am not saying that this trend of online exposure can replace the New York Times, but most likely if you are for instance, a dentist, you are not getting into the New York Times anyhow for your local community news. It is more the smaller papers in your area that will print your story and they are still important, in spite of more news being ‘reported’ on the internet. .

The social media, however, gets you directly to the customer. How is that happening? There are many social media websites. Facebook and Twitter are just two and there are hundreds of other ones that are broadcast and are basically syndicated radio stations, only on the internet. When you go and put your information on these social media sites, it travels by itself without any real ‘reporters’ needed to pass on your information. Social media sites are even where today’s reporters are going to look for information Even if the main stream media don’t pick you up, there are key players in these communities and in many fields. These key players are bloggers and you will be going on those sites, with a blog and they distribute your information through their own community of followers which could be hundreds or thousands. Also, the public at large goes there. This new way of internet public relations doesn’t mean the old way is gone but the reporters are going to those sites to look for what is “cool” right now, and that makes sense. Instead of getting a sales pitch from a public relations agent, they are using social media to see what the community is beating the drums for these days.

Whether you are a dentist and would like to use free resources for your dental marketing, or a restaurant owner wanting to get your news to more people in your local community, use social media sites ( videos, articles sites etc) to publish your news.

How does a positive review online affect your business nowadays? How about if you get a bad review?

Recently, one of my clients who did an Dental Emergency Day got a lady so impressed with his work for the community that she wrote a glowing review on Yelp.com, a consumer internet review site. Many of you have often asked me how to overcome negative reviews on the internet.

Here is a video which I have made in Dec last year on ‘How to Overcome Negative Reviews’ on the internet.

If you did not receive our latest package on how to get positive internet reviews, please contact us in the comments section below.

The following applies to all people in this country and on this planet, even though my experience mainly lies in helping dentists in dental marketing and have also helped doctors and small business owners to become financially successful in their businesses, the problems and solutions talked about are severely applicable to everyone.

First I want to share my fundamental belief with you:

When a person sees something which is not right – he better voices his objections and at the same time do everything he can to right the wrong.

Commonly this can only be done by making the rest of the people aware of what is happening and help the people around you to correct the wrong.

One should also simply not support the entities who have caused the wrong.

This is what Gandhi did – just stop playing “those people’s games”. Don’t participate, don’t support what you do not wish to support and the harmful entities will just lose power without any extreme measures resorted to.

I believe that one must stand up for such things regardless of immediate personal or family danger.

Sounds radical? Sounds dangerous?

Of course, one could lose it all – especially financially — as for instance some doctors, who have disagreed with the FDA and started treating patients with holistic or alternative medicine, have had their licenses being taken away.

The current attempt, well in progress for several decades, of hijacking the country – even the world – and its people in it – is modern financial slavery and lives will be destroyed by those who are doing the destroying. This is far more devastating than any bad FDA regulations or any bad government insurance regulations even though those things are part of the hijacking and are forerunners.

To survive, perhaps only survive in a literal sense, you will need lots of cash.

I did not quite believe I would ever say such a thing so heavy, but there are huge economic indications that the dollar will collapse, your real-estate will be worthless and if you have loans on it you better make truckloads of money to keep it or let it go and buy – with cash — a new one.

The U.S. is in such bad financial shape that we currently have a deficit of 13.3 trillion! If Americans were taxed 100% of their income it yet wouldn’t be enough to balance the budget. With the so-called ‘economic recovery’ beginning to lose steam, Americans will soon experience a major decline in the purchasing ability of their savings and income.

What is the solution?

Sell a lot more of what you have to the people (about 15 – 25 % who will still be able to purchase your services.) and sell a lot more NOW.

Now, in truth if you think about it – making money – selling your services or products when others can’t always has and always will be the most important thing.

Economics at any level is simple – make more than you spend.

Even though cutting back on expenses has its value at times, but at any times you MUST – absolutely MUST — know how to set yourself apart from the competition in a big way, shine more than the competition, shout louder than the competition, – in short be seen better than the competition, be perceived better and more likable than the competition.

Especially in the period of this great economic recession, making your products and services well-known and well-accepted is the most important factor of surviving financially well.

These principles are always at play to determine who are winners in the business world – but they are paramount when times are real hard.

Building a better mousetrap – meaning providing better service as a doctor or in any field — is NOT what will achieve domination of your business sector.

Being seen, liked, trusted, and thus being endorsed by the community at large whether they have ever been clients or patients, will be just about the ONLY thing you can do to ensure the survival in the next two to eight years.

Refuse to think that you can only be affected by economic trends and that you have NO choice but can only make money when times are good (most people never do as you might see yourself that after the last best decade of economical advancement, most people – doctors included – have not accumulated enough wealth to ride through the current econonic storm).

Please also do not think that you must also suffer in your business because your peers tell you how much they are suffering in their businesses.

History has shown that during hard times, huge amount of super rich people and companies have been created.

When the going gets tough, the tough gets going is the underlying principle here. Learn how to promote your business and get on the ball with it!

Only 2 – 5 % of people business owners or doctors will get on the ball as history has shown.

Again, the only and absolutely best asset anyone can have is not real estate, stocks, 401k’s, health insurances – not even gold (even though better than the previous items) – the best asset is your power to produce something and have the ability to sell it well to your prospects.

Whether you are a business owner or a dentist, smart business and dental practice management begin with knowing how to get lots of people buying from you with smart marketing strategies that reaches lots of people without the cost of traditional advertising.

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First of all, let me wish you a Happy New Year!

May the very best of the old year continues and be even better for the new year!

I have made this video with the intent to let people on Main Street – which is you and me – know about what is happening with our economy and what will happen.

I am not an Economic Expert.

I am just like you – having a business and wanting my business to do well as a business owner, and wanting to provide jobs where I can to my employees.

But there are more and more things happening in the last 3 years in this country that have not made sense for me  and I started researching.

After all, if the economy is going to turn around, it will be because of small business owners like yourself and millions of others across the United States doing better and better in their small businesses, it will never be because of the government or bailout programs etc.

Watch this video. If you like it, forward the video link to more people and let’s alert our colleagues, our friends and help them to start LOOKING too.

Imminent Economic Crash (part 1 of 2)

Imminent Economic Crash (part 2 of 2)

Read more…

The 25-Web-Sites Strategy

Is the Equivalent of the Type of
Amplifier Rock Stars are Using to be Heard
and YOU DO WANT TO BE HEARD – Don’t You?

The principle is simple:

Get one lottery ticket and you have one chance to win.

Get 25 lottery tickets and you have 25 times the chance of winning.

Many of you are constantly trying to get 1 or 2 of your web sites to be on the first page of Google and other search engines. Why not have at least 25 sites, and have each one of them come up under different keywords combinations?

And it gets better.

Because if you get 25 web sites instead of one then you not only increase your chance of the grand prize by 25 times but you will have a synergistic and tactical approach to dominating the internet game when it comes to general exposure on the internet.

As the above sentence might indicate there is more – much more — to the fact of having a 25 sites exposure.

Let me point out some of the most important points in the
“getting actual and real business from the web”

Read more…